About Me
I help people build brands they love and install the infrastructure to sustain it.
put a drawing here
Hi! I’m Lori. I’m glad you’re here!
If you’re reading this, it means you are a person who thinks. You make careful decisions. You’re curious who the person is behind this curtain. In 2016, I made a daring career decision. With more than twenty years of corporate experience under my belt, I decided to do something different. I started my own freelance business, Nine Planet Design. Now I am a nerd who offers web design and hosting, buildable content strategy, and brand architecture to small business owners and startups.
What is "brand architecture"?
You may be thinking, “Brand architecture?’ That sounds like just another buzzword.”
But it isn’t. It’s strategy PLUS systems. It’s the creative AND the tech infrastructure. It’s ideas that actually turn into leads who you can track, contact, and convert.
It's why I like to call Nine Planet Design a "one-stop shop."
Let's say you're launching a book, and it's a really big deal. You'll need a landing page for early bird orders, a mailing list subscribe, automated drip-mail, and planned content for social media.
If you sign up as a client, you can expect thoughtfully connected experience design. As the countdown to book launch unfolds, you'll tell a creative and cohesive story. On the landing page. To your email subscribers. And on social.
Harmony everywhere. One marketing partner.
Holistic end-to-end design is one of the greatest advantages of custom strategy. Everything can integrate with your existing tech infrastructure. And when it's required for success, I can build and manage durable tech infrastructure for you.
It's like having a brand designer who has a bird's eye view on everything. The whole picture, including the details. Email with great headlines. And, the automation that powers it. If you need one, or both, I've got you.
What's my bandwidth?
Client experience is very important to me, so space and capacity are limited. This is not a bunch of templates and pre-recorded classes. (I say this with great respect and reverence. Maybe one day. Because, who doesn’t love the easy framework of a template? And, can you be any more flexible than on-demand learning? But for now, working with me will continue to be a close human partnership.)
If we work together, I’ll teach you how to integrate tech-powered strategies you actually need and really want. Sometimes you may not agree…. but I will guide you, show you, and teach you... so that you can make sound strategic decisions that you feel good about.
I'm responsive, and easy to talk to. And you can trust me. I'm proud to share that I have a corporate IT background. It’s how I learned what integrity really means… and what it looks like in practice. It’s a value that’s instilled in me forever.
Everything I do is custom.
Custom doesn't mean "re-invent the wheel!' Why start from scratch, at the drawing board, if you don't have to? Every client is unique. And every project is different.
Some clients are just starting out. Some already have years of marketing content that they can build upon. Some want websites designed and managed for them. Some want to build and run their own site.
Picking the right strategy is a personal decision. There are so many different factors to consider. It's about time. It's about resources. It's about commitment. It's about technology. The answer is different for everyone.
I meet each client where they're at with completely custom strategy. I offer needs-analysis and custom packages, designed for you. I'll help you build your brand in phases, at a pace that makes sense for you.
Why pick me?
Vision & Strategy
When you work with me, you’re partnering with an experienced corporate strategist who can execute. I have 15+ years of hands-on change-implementation experience, and I’m an expert at Digital Transformation, Communications, Human Resources, Sales & Marketing, and Leadership Development. I can help you build a brand that you love and install the infrastructure to sustain it. When we collaborate we can:
- Transform big ideas into real processes.
- Fuel real cohesive experiences.
- Build a thematic system of content marketing for all purposes and all seasons.
- Set your groove and frequency with content marketing playbooks and content packs.
Wireframes & Prototypes
To spark collaboration, we'll add visualization when we work together. Wireframes and prototypes will help us experiment with color, tone, and design elements. You'll get to compare, contrast, and find your style. Prototypes are crucial parts of every design project. They will help you:
- Visualize experiences and workflows from end-to-end.
- Gain a deeper understanding of customer experience.
- Drum up project engagement and build momentum.
- Launch faster, meet deadlines, and save money.
Project Management
Working with a designer boosts personal productivity. Consider it a chance to clear away the cobwebs on your passion projects! There’s accountability baked in to the co-creation process. When you sign up as a client, here's what's included:
- Live one-on-one collaboration sessions.
- Get a personalized growth strategy and action plan. Work your plan in phases, at a pace you prefer.
- We’ll use project trackers and task lists to stay organized, save time, minimize interruptions, and execute.
- We’ll check goals, get clarity, and share feedback at a frequency that makes sense.
Advice & Support
How much do the details matter? When you navigate design choices with me, you'll discover the importance of this question again and again. It's my job to uncover your communication style, ask about your preferences, and offer top-notch decision support that you can rely on. You'll get insight and perspective from someone who understands your business and cares about your success. When you partner with me you can:
- Expect stellar communication! I am responsive and flexible.
- Learn strategically. Choose a support package that matches your professional goals, interests, and budget.
- Collaborate from anywhere. With live digital design proofs, you can instantly preview design changes in real time.
- Rest easy with secure file-sharing & administration.
Tell me about
your project.
Are you positioned
for success?
If you want to:
- get clear on your brand story
- define brand values & promises
- build a credible online presence
- outfit your brand with core content
- design a media kit
- be ready for sales pitches
- prepare for investors & partners
- present with confidence
- educate your audience on any topic
- offer digital services, classes & events










